Using 10 years of design experience to help handmade businesses build websites into business assets.
One easy way to build traffic to your new site (without having one)
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Etsy and other big platforms drive traffic to their sellers. To successfully replace a platform, you need to be able to entice customers to use your website. Thankfully, you don’t have to wait until your new website is completely done to start building your customer base! Follow these 3 steps: Step 1: Buy your domain from a reputable company. I use Porkbun, but there are many solid options. Step 2: Setup URL forwarding so that your domain points to your Etsy shop (or whatever platform you use). This means when someone goes to yourwebsite.com, it will automatically bring that person to your Etsy shop. Step 3: Update your marketing to use the new domain. You were already going to be posting on social media, so this allows you to build up brand recognition in multiple ways. They’ll recognize your art and your name. When you’re ready to launch your own independent site, you can then change where your domain points so that it brings your customers to your new site. The marketing remains the same since you were already using that same domain. Easy! I hope you found this one helpful! Today I'm introducing my final furry coworker, Frodo. I'll see you in two weeks for the next tip. Have a great day! |
Ed, Cagebreakers Creative
Using 10 years of design experience to help handmade businesses build websites into business assets.
I’ve written before about the dangers of relying on only one platform. Social media can drive traffic to your new site, but what happens when the algorithm updates and this one makes it just a little bit harder to reach your audience? Or maybe this is the one where they decide to make you pay to reach them at all? An email list will help you avoid feeling the strain when other platforms fall short. It’s built independently of your shop and social media and can even follow you between...
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