Using 10 years of design experience to help handmade businesses build websites into business assets.
One easy way to build traffic to your new site (without having one)
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Etsy and other big platforms drive traffic to their sellers. To successfully replace a platform, you need to be able to entice customers to use your website. Thankfully, you don’t have to wait until your new website is completely done to start building your customer base! Follow these 3 steps: Step 1: Buy your domain from a reputable company. I use Porkbun, but there are many solid options. Step 2: Setup URL forwarding so that your domain points to your Etsy shop (or whatever platform you use). This means when someone goes to yourwebsite.com, it will automatically bring that person to your Etsy shop. Step 3: Update your marketing to use the new domain. You were already going to be posting on social media, so this allows you to build up brand recognition in multiple ways. They’ll recognize your art and your name. When you’re ready to launch your own independent site, you can then change where your domain points so that it brings your customers to your new site. The marketing remains the same since you were already using that same domain. Easy! I hope you found this one helpful! Today I'm introducing my final furry coworker, Frodo. I'll see you in two weeks for the next tip. Have a great day! |
Ed, Cagebreakers Creative
Using 10 years of design experience to help handmade businesses build websites into business assets.
Customers will leave a site in 3-5 seconds if they don’t find what they’re looking for. (This also includes loading time, so be careful!) You can use tools like BrowserStack to test your site in many different sizes without needing individual devices. Check your analytics to see which sizes your customers use most and then test your pages against those sizes first. What does a customer first see when opening up one of the pages you use in your marketing? Are they able to see your product...
If each page of your website is supposed to have a single goal... How do you define a goal for your homepage? Many people would consider your homepage the front door of your shop, but that’s not quite accurate. Your customers usually find your product page first. Think about how you market your art. Are you more frequently linking to a specific product or are you linking to the homepage? Most organic traffic will also likely go to your product page (because they were searching for a type of...
There are a lot of moving parts when it comes to building and maintaining a website. One way I reduce overwhelm is asking myself: What is the goal of this specific page? (And it should be ONE goal per page. Minus a couple exceptions.) For example: The product page’s goal is to get the customer to Add to Cart. Or at least... That’s your goal. Your customer’s goal is different. They’re using your product page to determine if your product is the one they want to buy. To achieve your goal, you...