I’ve written before about the dangers of relying on only one platform. Social media can drive traffic to your new site, but what happens when the algorithm updates and this one makes it just a little bit harder to reach your audience? Or maybe this is the one where they decide to make you pay to reach them at all? An email list will help you avoid feeling the strain when other platforms fall short. It’s built independently of your shop and social media and can even follow you between...
about 2 months ago • 1 min read
I’ve gotta be honest: It doesn't feel great posting about anything light right now, considering the state of the world. I’ve gone back and forth on this and ultimately decided on: Say something and help how I can. I’ve donated to several organizations to help Minnesota and I ask that if you can, find one that calls to you and donate as well. I picked the Minnesota Immigrant Rights Action Committee and some of the GoFundMe-of-the-Day's, but there is a vetted list on Stand with Minnesota with...
3 months ago • 2 min read
In the earlier days of the internet, you’d have your own website. It was usually less flashy (and involved more Flash). You’d own your site and the way you interacted with your customers. Then social media came along. Facebook, in particular, was really appealing to businesses. Everyone was on there. Like all the time. (It seems surreal to think about it now, but I remember chomping at the bit to get my college email so I could finally sign up. It was still college-only at the time.) And it...
3 months ago • 1 min read